is a group founded on an idea about cooperation and the benefits gained in working together, using each individuals in a numerous of fields.Namning the work a New Beginings project gives everyone the freedom to work anonymously towards a joint result.




B&W: When and why did the name of New Beginings form and why does the incorrect spelling seem to be such an important part of it?

NB: The name was founded in Göteborg in mid 2000 as a streetart sticker campaign. The incorrect spelling was part of it from the very begining. At that time we had already formed some sort of group and had been working together for some time, but without a name. We did not want to constitute a name or product that would be automatically connected to the persons involved, because we had decided to keep our work anonymous. Although certain aspects made our choice of a non-name formation very difficult and we agreed that the use of a collective name would not contradict the vision of keeping the work anonymous or keeping the group a relatively open formation. We now consider the spelling a way to illustrate the need of a broader tolerance for mistakes in our society.

B&W: When did you decide to work together and why? You also talk about the anonymity of your work, what is it that makes it important to keep it anonymous?

NB: We decided to work together when we were talking spontaneously and came up with same thoughts and ideas about how we wanted to work with art and how to work in an alternative way. We spent almost half a year just talking without doing anything concrete, actually. We found out that working as a group was the ideal form for us and we could take advantage of each others skills.
The anonymity is very important because when New Beginings is performing actions we don't want to relate what we do to the individuals involved, we just want to concentrate on that very action taking part. It's not so important which one is involved in NB, the actual work is the important part.

B&W: Why have you chosen to perform your work within the "Art world"?

NB: Most of the work is actually not performed in an art context. We often get support and help from some part of the Artscene, but this is in many ways a pragmatic situation. The freedom to act within the art scene is used by us to gain certain advantages. That's it.

B&W: What is the difference between group names and personal names? Doesn't the name of a group focus even more on the actual name and not its content?

NB: It may do. We feel that we in a sense are able to bypass that problem by not being a distinct group formation. We have no manifest and no concrete guidelines for what constitutes New Beginings. The history of the name (as explained in the first Q) also gives possibilities to act in a broader sense than our personal names would. When naming a work New Beginings several aspects of traditional sovereignty is also bypassed. This means that there definitely could be more attention drawn to the name, but that this attention can not be enveloped since the meaning of the name is only partially explained.

B&W: In one of your work you placed park benches in specific areas around Stockholm as a politic action in response to contemporary urban planning. This was later presented in a newspaper as an art project. Is this a common way for you to work and can you explain this action a little bit further?

NB: We are glad that you ask this question. The park bench project was a very specific situation. The whole thing came out of an idea of just building nice and comfortable park benches. Last year we began to restore old park benches and "replaced" them in the city. Then we made an inexpensive construction that was constructed out of recycled wooden material and tarpaulin. These benches are really comfortable to both sit and to lay on. Since the benches were so inexpensive to produce we were able to distribute them without any great economical effort. For the same reason we choose not to make any publicity work in relation to the benches.
We already had the resources to produce the benches and, quite naturally, a park bench doesn't need that much explanation. Later, when we were asked to do the newspaper project, the whole idea had been transliterated into something more complex. Therefore it felt reasonable to write and explain the previous work in a more abstract and theoretical way. Of course the park benches were part of a political action and this part of the work was easy to explain in the newspaper. That is significant for the way that we are reasoning concerning issues like this. What we do and in which context we choose to do it is very much a decision based upon the benefits that can be gained by working in a specific situation. Again it is pretty much a pragmatic decision.

B&W: To build benches in advance and then place them in the public sphere feels like a respectful and somewhat mystical approach on an issue that is normally looked upon as political activism. Don't you ever feel like doing something in a more direct situation, like a relational performance or something with a social aspect, or is this maybe something that would contradict your ideas?

NB: Not at all. On the contrary, we are very much interested in social aspects and the concrete relation that can come with a forced situation. It's actually a little bit symptomatic that you see a possible contradiction in these two ways of approaching the idea of "direct contact". The benches have a way to occupy the public space in a very direct way. Therefore there is no need for further contact in a social sense. We have done other things where the social aspect is much more important. Our radio experiments is one such thing.

B&W: Radio experiments?

NB: Yes, we have been working with radio transmissions for a while. In the begining we made some experiments with homebuilt transmitters for an event in Berlin, October 2000. There we used the radio equipment to transmit DJ-sets from the gallery to our benches that were supplied with a radio receiver and placed outside the gallery. During the last year we have developed these experiments in different forms. We are now for example using a small mobile studio that we can actually carry in a bag and we are able to reach out through a small city with this equipment. This technique is enabling us to establish a direct form of communication regardless of the specific issue that the transmission is concerning. We have chosen radio as a forum for its unique possibilities in these fields.


Radio has a spectacular strength in distributing different sound experiment. With radio you, for one, can reach a much broader public, but most important is that you can present an audio piece without having to create a scenic performance. The performer and the listener are in direct contact, but also sometimes the performer has no concrete knowledge of the existence of the receiver.

New Beginings will continue to do work that attemps to give attention to the possibility to act as one pleases, this can be performed in various ways. Here are some examples of what one can do:

- Build park benches in an are where it is needed

- Improve or install a public message borrd

- Open a food stand

- Give an open air concert

- Give rise to variety

- Spell something wrong

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